SOCA WARRIORS® BRAND
📜 Our History
The name Soca Warriors® was officially coined in 1998 by Selwyn Melville, a cultural visionary and media producer who sought to unite the fiery passion of Trinidad and Tobago’s football spirit with
the infectious energy of its soca music. Melville recognized the power of this identity and moved to formalize it—securing legal ownership of the Soca Warriors® trademark. When the national team made its historic debut on the world stage in Germany in 2006, the phrase became the heartbeat of a people, echoing through stadiums, streets, and diaspora communities worldwide. Today, Soca Warriors® remains a proudly owned Caribbean brand, carrying forward a legacy that blends sport, culture, and national pride. This brand extension is managed and produced by Nasama Enterprises Company Limited, the official rights holder and imaging company behind the Soca Warriors® movement.
About Soca Warriors®
Soca Warriors® is more than just a name—it's a movement, a mindset, and a legacy. Rooted in the fiery spirit of Trinidad and Tobago’s historic 2006 World Cup journey, the Soca Warriors® brand represents the heart of a people driven by rhythm, resilience, and relentless pride.
From Laventille to London, Scarborough to South Bronx, Soca Warriors® has evolved from a rallying cry on the football field into a powerful symbol of Caribbean identity, ambition, and unity. It celebrates our heroes—past, present, and future—and carries forward a message that blends sport, culture, and consciousness.
The brand’s continued development—including merchandising, storytelling, and digital expansion—is spearheaded by Nasama Enterprises Company Limited, the official content and licensing partner behind the Soca Warriors® legacy.
2023 Limited Hoodie Collection
2006 Limited Watch Collection
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🔥 What We Stand For
Culture + Community: We honour our roots and elevate our people. Whether it’s football, mas, or music—Soca Warriors® champions Caribbean excellence in every form.
Resilience + Legacy: Inspired by the underdog spirit of 2006, we push forward—reclaiming and redefining our identity on global stages.
Movement + Meaning: This is more than merch or match days. Soca Warriors® is a lifestyle brand for those who fight with heart—on and off the field.
Culture and Community!
Resilience & Legacy!
Movement + Meaning!
🛤️ Where We're Going
The Soca Warriors® movement—legally owned and coined in 1998 by Selwyn Melville—has evolved beyond the pitch into a bold lifestyle brand representing Caribbean pride, resilience, and culture.
We are now expanding into:
Merch & Apparel: Signature T-shirts, jerseys, and capsule collections celebrating our heritage
Media & Storytelling: Docuseries, podcasts, and digital content capturing our legacy
Events & Diaspora Engagement: Heritage festivals, global pop-ups, and fan-focused activations
Lifestyle Products: Branded drinkware, accessories, and home goods
Community Impact: Youth mentorship, sport development, and cultural preservation projects
This is just the beginning. Soca Warriors® is more than a name—it’s a legacy in motion.
📣 Join the Movement
Powered by Nasama Enterprises Company Limited
Wear it. Share it. Represent the legacy.
Because once a warrior—always a warriors.
📱 @SocaWarriors® Official | #SocaWarriors® #WeAreWarriors #FromTnTToTheWorld