Selwyn Melville

Managing Director

Media Innovator, Cultural Entrepreneur and Sports Visionary

Selwyn Melville is a distinguished media and events professional from Trinidad & Tobago, celebrated for his pioneering work in television production, corporate imaging, and cultural promotion since the 1980s. As the creator and custodian of the Soca Warriors™ brand—synonymous with Trinidad & Tobago’s 2006 FIFA World Cup milestone—Selwyn has transformed this intellectual property into a multifaceted platform spanning sports, culture, and lifestyle.

He is the founder and CEO of Nasama Enterprises Company Limited, a dynamic firm specializing in media production, event management, and brand development. Selwyn’s career includes hosting and producing iconic programs like Sports Sunday and delivering live commentary at international sporting events, from the Olympic Games to Pan American and CAC tournaments.

Beyond broadcasting, Selwyn has spearheaded national initiatives such as the NGC Community Basketball Championships and introduced Professional Kickboxing to Trinidad & Tobago, shaping the local sporting landscape. Today, his focus includes sports tourism, creative publishing, and digital media innovation—bridging Caribbean heritage with global opportunities.